In 2016, an average of 32% of total marketing spend is being allocated to content marketing, compared to 25% in 2015 (Source: The Content Marketing Institute). Experts predict that this percentage will rise significantly in the years to come, so if your business isn’t investing, you are missing out on a world of opportunity. In a nutshell, content marketing is all about engaging, entertaining and inspiring potential new, and existing, customers with great articles and information. This content offers your business the ability to build brand awareness, capture potential customer data, drive visitor footfall and crucially, improve sales.
In order to produce the best, we create content relevant to what’s going on with the world. We prioritise your brand’s voice while keeping track of upcoming trends. Then our team finds clever, unique and appropriate ways to see where your brand can fit.
Content can be easily lost in the wide space of the internet. We use tactful methods to make sure your content reaches the right target audience. We work to form relationships with the right sources, while making sure your brand’s message gets across.
Native advertising is a form of online ads which match the form and function of the platform on which it appears (e.g. an article written by an advertiser to promote their product, using the same form as an article written by the editorial staff).
A highly popular form of content marketing for B2B brands, and rightly so. Imaginative infographics communicate detailed, usually statistically driven, information in a colourful and engaging way.
Opt-in newsletters provide an opportunity to level relevant content at your customers. Getting creative with newsletters means you can promote vital information at key times whilst engaging with your market in a clean and efficient way.
Reach out to influential websites and bloggers to promote your authoritative content. It’s a powerful, White Hat friendly, and is an excellent way to develop your online presence and boost social sharing.
Target your potential existing customers with powerful email messages. You can promote your latest products, an engaging competition, offers, or the latest business news to engage with your audience and provide CTA prompts.
You can write a press release about anything, but make sure it’s highly noteworthy. A major business announcement, a big competition, an event, or a charitable contribution to raise public awareness – all promote engagement.
Tap into trending internet topics and write a relevant piece of content. Crowdsourcing can create tremendous traffic spikes as users engage with your copy, but the real skill is to make it relevant to your market.
Rely on Social and PR for expert driven content promotion can add real energy to your content. Whether it’s disseminated to the media or between businesses, it creates exceptional awareness and authority.